It’s always encouraging / helpful / intriguing to see how companies you admire do what they do. I’m super grateful for friends I’ve met that have been kind enough to share the things they’ve learned along the way, regardless of whether the transaction be digital or physical. Today, one of the godfathers of lifestyle blogging, The Hundreds, celebrates its sixth birthday. They’ve been sharing their knowledge and experiences with supporters via their blog since their conception…long before it became standard.
Well, we never considered ourselves merely a t-shirt line for starters. As trite as it sounds today, we were labeling ourselves as a lifestyle project, which gave us the leeway to one day get our hands into building stores, making denim, shoes, magazines, music… And with every t-shirt you bought from us, you were not only participating and contributing to that lifestyle, but also buying a story, that was told through our website. Which goes back to why we were pushing our site so hard.. to really understand the product, you had to be engaged in our online project, and be versed in the background and culture as to where that t-shirt came from.
Happy birthday and many thanks.
